Digital inclusion: Increasing access to animal health digital technologies by women

In low- and middle-income countries (LMICs), the digitisation of agricultural value chains is enabling access to markets, assets and services for small-scale producers. Digital solutions such as online platforms providing access to farm inputs create efficiencies for both agribusinesses and farmers in the last mile. For example, in animal health, digital procurement solutions can also be bundled with digital advisory services that provide farmers with vital information on livestock disease management.

Women make up at least 43 per cent of the agricultural labour force in developing countries, but they are restricted by social norms and lack of access to resources which may enable them to benefit from digital services. Even though there has been an increase of mobile phone and internet adoption by women, the mobile gender gap is still relatively low at 8%. Women farmers working in agricultural value chains still lack the basic means to access digital services than men, reducing their likelihood of accessing and using digital agriculture solutions. And yet, most of these value chains are increasingly going digital, hindering even more women’s opportunities of progression. So how do we address this challenge and make the technologies more  inclusive?

Key to getting more women to adopt digital technologies is digital literacy training. Digital technology providers and projects need to increase both skills and functionality of these technologies for women farmers so they can use them efficiently, safely, and to their full potential.   

Projects also need to assess which services can best accommodate women farmers and women-led agribusinesses – and it is essential to work with women when rolling out these technologies. For example, information on small animal disease management and poultry could be one area that women are more likely to be interested in and benefit from.

Improving the user experience for female farmers, whether that’s by providing content in a variety of languages or creating a ticket system where female farmers can report difficulty using the services, will also significantly improve adoption by women.

Additionally, including other family members in digital literacy training and adoption, and providing engagement opportunities for male farmers to understand the value of women’s inclusion in digital agriculture services is also important.

GALVmed and partners are working on some crucial animal health digital platforms including a Market Intelligence Platform which is an online platform to address the lack of market data in Africa, and a tele-medicine/digital services app specifically catering for African small scale livestock producers. The telemedicine app will enable remote livestock care, and another complementing app for clinical sign recognition uses images of livestock diseases and symptoms to increase the accuracy of diagnosis.

As we move closer to rolling out these platforms and apps for use by small-scale producers, it is important to be gender aware of how they can be targeted to include female livestock producers, so no one is left behind. As the world works towards building more sustainable and resilient food systems, it is essential to include and empower women farmers to play their critical role in feeding the world. Digital technologies can empower women and promote gender equality in the agricultural sector and inclusion is very crucial now more than ever.

This blog has been written by Beatrice Ouma as part of the International Women’s Day 2025

Photo credit: Agnexus/Envato

Barriers to livestock health market: Intelligence

A thriving, sustainable animal health inputs (AHI) industry is what we need in low-and-middle income countries (LMICs) such as those in Africa. This is where value chain players operate profitably to get the products and services to the farmer who is the ultimate beneficiary. In these regions, a large proportion of agriculture production is contributed by small-scale farmers. According to Africa Development Bank Group, 75% of production and employment in East Africa is contributed by small-holder farming. Unfortunately, while progress has been made in other sectors such as trade and services, agriculture still lags behind.

The barriers to trade in AHI have led to LMICs markets being insufficiently attractive to sustain the case for investment in the development of targeted products and markets by multinational companies, which typically have research and development capacity. In entities that exist to gain their shareholders a return on equity, there is competition for capital which tends to be concentrated in the most profitable areas. Some of the barriers to trade in LMICs include incomplete market information which hinders the sizing of the opportunity, packaging not small enough to suit the predominant small-scale producer segment, presence of poor-quality products due to reasons such as counterfeiting, incomplete or inefficient distribution networks that don’t optimally reach producers, cold chain issues due to energy and infrastructure inadequacy, demand aggregation to sustain large scale manufacture, or development of veterinary service resources among others.

GALVmed through the implementation of its new 2030 commercial development strategy, is looking to work with partners to address some of these barriers through bespoke platforms, one of which being the Market Intelligence Platform (MIP).

The AHI’s current size and future potential in sub-Saharan Africa must be better understood. With a significant lack of data, the industry tends to rely on best estimates and use incomplete and unreliable information. This is augmented with substantial levels of guesswork and approximations. The situation is highly undesirable and harmful for two reasons:

One, the industry’s best estimates can be wildly inaccurate and tend to be significant underestimates. For example, a comprehensive, bottom-up assessment of the Kenyan market by AgNexus Africa has recently valued the market at $110M p.a. Previous industry best estimates had typically placed the market in the region of $45 – $50 M p.a.

Secondly, industry investments reflect the degree of confidence in the underlying markets. The need for more reliable data for the African market greatly amplifies the uncertainty around this market, and industry investments in the region consequently suffer.

The outcome of this information shortfall contributes to a significantly reduced animal health industry investment in Africa. Many manufacturers either avoid the region entirely or limit and drip-feed their investments. The consequences are felt not only in the manufacturer’s marketing and distribution activities but also in R&D, where it is extremely difficult to justify development projects for African-specific products. For African small-scale livestock producers (SSP), this has important and far-reaching consequences. Product availability, product quality, and product prices are all negatively impacted. This translates to poorer animal health outcomes, lower SSP livestock productivity, and poorer SSP livelihoods.

For these reasons, the proposed Market Intelligence Platform which aims at both sizing the current and estimating the future markets through techniques such as advanced analytics will enhance animal health market transparency, improve decision-making, reduce business risk, indirectly improve market efficiency, and promote access to animal health markets. This will contribute to a more developed industry in the coming years.

Written by Tom Osebe, Senior Manager of Commercial Development & Impact, Africa.