It Pays to Invest in Animal Welfare

Written by Carolin Schumacher, CEO, GALVmed.

Animal welfare has the power to transform the lives of those who depend on livestock. Well-maintained animals are not only healthier and happier but also more profitable. By living longer and suffering from fewer diseases, they can save their owners considerable sums in medicines, veterinarian bills and the need to purchase or acquire new animals. Healthy livestock also produce more meat, milk or eggs over their lifetime, increasing the productivity and efficiency of livestock businesses. Whether it’s a cattle ranch in Kenya or a backyard chicken coop in India, it pays – quite literally – to invest in animal welfare.

Barriers to livestock welfare

Unfortunately, many of the 900 million people working in small-scale livestock production across the Global South lack access to the resources to improve the health and wellbeing of their animals. Limited private sector investment in lower- and middle-income countries, together with the challenges of reaching remote rural communities, mean that the high-quality animal health products commonplace in Europe and North America are often rare or non-existent elsewhere. Demand is instead met, if at all, by unregulated products and counterfeits of uncertain quality.

All of this means that producers in Africa and South Asia often have no choice but to rear health-impaired or disease-prone livestock. The owner of a backyard chicken coop in India knows that an outbreak of Newcastle disease could wipe out his or her entire flock, but may lack the funds to vaccinate their animals. A Kenyan cattle herder, meanwhile, may have limited access to vaccination services against Rift Valley fever, a destructive zoonotic disease endemic in Africa.

Locked into unprofitable business models, small-scale farmers are unable to expand their enterprises, pay for medical bills or, in some cases, even send their children to school. For the 600 million people whose diets are centred around livestock, the loss of these animals to disease can also jeopardise their food and nutrition security. Poor animal welfare holds back not only individuals, but families and entire communities.

Supporting healthy livestock

Improving animal health, especially through the creation and distribution of new and improved vaccines is critical. For example, an affordable, thermostable and easily administered vaccine against Newcastle disease was developed, specifically designed to benefit the poor and hard-to-reach livestock producers currently underserved by the private sector. Since 2010, 264 million doses of this vaccine have been sold to more than three million small-scale poultry owners in Africa and South Asia, transforming their lives and livelihoods.

The development of a safe and effective concurrent vaccine against Rift Valley fever and two other important ruminant diseases are also in its final stages. Once approved for sale, this vaccine will enable more frequent and regular administrations of Rift Valley fever vaccinations, reducing the risk of outbreaks and strengthening rural livelihoods.

To ensure game-changing products like these reach small-scale producers in Africa and South Asia, GALVmed is also supporting animal health companies to invest in the Global South. Whether by providing the private sector with much-needed market data, facilitating public-private partnerships or helping governments to develop robust policies, GALVmed works to create an enabling environment for animal health products and an essential bridge between product developers and livestock producers.

Prosperous and sustainable animal health markets

Livestock producers throughout Africa and South Asia, no matter how small-scale or remote they may be, must be able to access and benefit from the same range and quality of animal health products as their counterparts in the Global North.

Animal welfare is the foundation all these efforts must be built upon. By providing small-scale livestock producers with the resources and support they need to care for their animals, GALVmed and its partners are supporting the economic development and empowerment of individuals, families and communities across Africa and South Asia.

Originally published by Farming Firsts.

Barriers to livestock health market: Distribution of products

A simple definition of distribution in business is the delivery or supply of goods and services to users or consumers. Although distribution may involve various functions e.g., sourcing of raw materials, inventory control, warehousing, logistics, marketing channels, etc., efficient delivery of products or services to customers is one of the important objectives of the service in a business.

Like in other sectors, businesses in animal health also have as their objective efficient delivery of their products, often for a profit to ensure sustainability. While achievable, it is a however a challenge or a barrier in markets comprised predominantly of small-scale livestock producers (SSPs).

In a survey conducted by GALVmed in July 2020, approximately half of the respondents identified 1) issues around levels of market information to drive investment and level of manufacturing capacity dedicated to the SSP sector and product registration, and 2) issues around time, effort, and expense required to register products in target countries as the biggest barriers in the animal health supply chain in Sub-Saharan Africa (SSA). The survey was conducted amongst a range of professionals across the supply chain of livestock animal health products, into the key constraints and opportunities facing the animal health industry in SSA. Other issues identified included local retailing – issues around geographic dispersion, levels of customer service, product offering and product care; animal health services – issues around numbers and levels of training/incentivisation for effective support of the SSP sector and SSP customer demand; and issues around levels of animal health awareness, general husbandry and productivity. All these contribute to challenges in the overall level of demand for animal health products from within this sector.

Although only the major issues identified by respondents are highlighted above, what is clear from the survey is that barriers to efficient delivery of products to SSPs, span the entire animal health value chain i.e., from manufacturing to end-users.

The survey confirmed many of the barriers that continue to impede the efficient delivery of animal health products to SSPs, which GALVmed has and continues to address, through its projects and in partnership with other industry players. GALVmed strives to increase awareness, adoption, and availability of animal health products to SSPs by addressing challenges such as lack of warehousing and cold chain facilities, poor animal health services, SSP awareness and education, and last-mile delivery of products and services to SSPs in remote rural areas.  

GALVmed’s interventions are in line and supports some of the solutions suggested by respondents, which included harmonisation and simplification of registration procedure, improving infrastructure for cold chain, and awareness and training of SSPs.

While barriers exist, GALVmed has demonstrated through the years that, given the livestock population numbers and their importance in improving livelihoods, the SSP market segment presents a huge potential for the animal health sector. GALVmed is therefore working with partners on a proposed platform known as the Integrated Intelligent Logistic and Supply Chain Platform, to address strategies and interventions that will potentially transform distribution of animal health products in SSA. A prioritised component of the platform will be diseases awareness, in line with the solutions suggested by survey respondents.

The Integrated Intelligent Logistics and Supply Chain Platform is one of three proposed platforms to deliver a comprehensive, financially sustainable solution that will unlock new opportunities for growth in the animal health industry.

Written by Thembinkosi Ramuthivheli, Senior Manager of Commercial Development & Impact, Africa.

Barriers in the livestock health market: Service provision

Animal health services and products are still out of reach for millions of Small-Scale Producers (SSPs) in Sub-Saharan Africa (SSA) and South Asia (SA). One of the reasons for this is that even though SSPs account for a large number of animal keepers in SSA and SA – 35% of cattle head and 43% of sheep and goat head of world respectively, they are scattered, concentrated in rural areas and operate their production on low input, low output system. This makes animal health service provision challenging. SSPs also have less to spend on animal health further pushing away veterinary service from their reach. A veterinary service provider needs to travel long distances to visit just a few farms and a smaller number of animals, which makes their services costly. Consequently, SSPs tend not to treat their animals or in the instances that they do, they get advice from less qualified people and use low-quality medicines inappropriately. This often leads to bigger issues such as antimicrobial resistance (AMR).  It also means a large percentage of animal heads are dying before maturity or performing below capacity after surviving, in absence of effective and reliable animal health service provision.

Filling the gap

More veterinarians are needed to serve and supervise Veterinary paraprofessionals (VPP) work. But this is easier said than done and has been a problem for decades. The ratio of veterinarians to livestock in African countries is 20 times lower than the developed part of the world like Denmark, France, USA. In India, only half of the required number of vets are available currently. In SSA and SA, a small number of veterinarians along with VPPs are expected to carry out a range of animal health services – from vaccination to diagnosis and treatment. This is a big challenge for public, private, and non-profit sectors involved in overall livestock and poultry development to help a large number of SSPs.

One solution that has been tested is filling this gap with trained community-based animal health workers, who perform basic services like vaccination and de-worming. GALVmed for example has worked with trained community animal health workers in supervision of veterinarians in the delivery of millions of doses of Newcastle Disease vaccines to backyard poultry producers. These projects not only served SSPs at their doorstep but also created sustainable employment in rural areas. However, it is not without challenges; including lack of proper visibility of their operations by few veterinarians, making their work difficult to track to ensure quality.

What next then?

The demand for veterinary services in these regions is only going to increase, but the number of vets perhaps not so.  Which is why we need to look at other innovative measures that can help us reach SSPs with services and products. Digital interventions like tele-health platforms have the potential to address some of these requirements, considering the fast growth in the use of the Internet and mobile phones.

Tele-health platforms can quickly connect animal health service providers with SSPs and cut down the unwanted expense in travel and time. Veterinarians can supervise the work of VPPs remotely; diseases and outbreaks can be reported quickly; quality consultation and prescription can stop the use of inferior and fake medicine, and can also help in reducing AMR. Consequently, more animals will survive and produce more to contribute to overall food and nutritional security.

GALVmed is working with partners and veterinary authorities to develop a Telehealth and e-commerce platform with the aim of making products and veterinarian-supervised services available and accessible to SSPs. The Telehealth and e-commerce platform is one of three proposed platforms to deliver a comprehensive, financially sustainable solution that will unlock new opportunities for growth in the animal health industry.

Written by Peetambar Kushwaha, Senior Manager of Commercial Development & Impact, South Asia.

Case study: Strengthening farmers’ access to livestock inputs in Ghana

It is estimated that livestock disease in Africa costs more than nine billion dollars per annum (Grace et al 2015), not including productivity losses or its impact on human health. Small-scale livestock producers lose an estimated 25% of their livestock every year to diseases.

In rural areas of Ghana, the majority of small-scale livestock producers rely on small agrovet shops for products like feed, vaccines and medicines. However, supply is not always guaranteed as agrovet shops routinely run out of stock, as they have to travel to big cities like Accra or Kumasi to source products. This leaves farmers at risk of losing their livestock.

Agrovets are key in the agricultural value chain as they also provide ‘extension services’, where veterinary professionals visit farmers to treat their animals.

The Global Alliance for Livestock Veterinary Medicines (GALVmed) partnered with last mile veterinary distribution company Cowtribe Technology Ltd to create a new company called TribeCo to help agrovets keep their shops well-stocked. GALVmed is providing funding for the project, and manages the project to ensure its objectives are realised.

TribeCo sources vaccines, medicines and feed from local and international manufacturers and distributes them to a network of rural agrovets to ensure a steady supply. This is done with guidance and supervision by local veterinary officials.  Tribecovet has already signed up a number of agrovets across Ghana who are now better equipped to access products.

“Buying the products from the south [of Ghana] which was difficult for us [until] we met TribeCo. They are now doing free delivery for us. Anytime we want them they are available for us”. 

Mahamudu – Veterinary medicines dealer

TribeCo uses an app called Zhulia to simplify the supply chain and help agrovets to efficiently manage their retail services. Agrovet dealers can access products from multiple suppliers and monitor their stocks to avoid running out of products. TribeCo then delivers the product to shops.

“At first we used to get our supplies every month. But with the coming of TribeCo, when you just use the Zhulia app, when you do it in the morning by evening time your goods will arrive. I think that has helped us so much and because they bring the goods free of charge… That has helped the lives of so many farmers, both livestock and then poultry.” 

Margaret – Veterinary medicines dealer

By providing uninterrupted access to livestock health products, GALVmed expects to see a significant increase in small-scale livestock producers’ productivity by avoiding economic losses caused by infectious diseases, improved livelihoods, and availability of affordable animal protein. GALVmed will monitor the impact of the project through surveys and collection of sales data.

“With the coming of TribeCo in my life it has improved a lot the lives of farmers, because there’s decrease in disease outbreaks. This has generated into increase in productivity. It has brought money into the pocket of farmers.” 

Margaret – Veterinary medicines dealer

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